Candles

Candles are one of the easiest products to oversell, since scent and burn time are almost impossible to judge from a listing page alone. We’re looking at wax type — soy and coconut wax tend to burn cleaner and longer than paraffin blends — along with wick quality, since a poorly centered wick causes tunneling and wastes half the candle. Scent throw claims get compared against what reviewers actually report smelling once the candle’s burning, not just what the brand promises on the label. If a candle’s burn time doesn’t match what’s advertised, that’s exactly the kind of gap we’re trying to catch before you buy.